I can't really tell if it's a good time to get into the audio plugin industry, as I have a couple of conflicting thoughts, but I'll still share them because I think they'd make an interesting discussion in this subject. I don't have nearly enough business and work experience to give any advice, but maybe some of you could help me get my ideas together.
First of all, the industry is very saturated, both in terms of plugin manufacturers and plugins themselves. It has been this way for quite a while, so maybe trying to "make it big" is not the best strategy. I've seen that offering really good products for a small, niche, but very loyal userbase can work out quite well. To me, being liked a lot is way better than being liked a little by many, but that's just my opinion.
Regarding AI, I'm honestly tired of it, but I'll try to keep that feeling away for this. It does provide a new and interesting approach to audio processing in general, but I think that a lot of users are quite skeptical, given all the buzzword marketing that's been going on for the past couple of years (plugins claiming to use AI when they don't, tons of low quality services and webapps, everybody trying to cash in). At the end of the day, if it sounds good and it's nice to use, it's a good plugin, be it with AI or not.
First of all, the industry is very saturated, both in terms of plugin manufacturers and plugins themselves. It has been this way for quite a while, so maybe trying to "make it big" is not the best strategy. I've seen that offering really good products for a small, niche, but very loyal userbase can work out quite well. To me, being liked a lot is way better than being liked a little by many, but that's just my opinion.
Regarding AI, I'm honestly tired of it, but I'll try to keep that feeling away for this. It does provide a new and interesting approach to audio processing in general, but I think that a lot of users are quite skeptical, given all the buzzword marketing that's been going on for the past couple of years (plugins claiming to use AI when they don't, tons of low quality services and webapps, everybody trying to cash in). At the end of the day, if it sounds good and it's nice to use, it's a good plugin, be it with AI or not.
Statistics: Posted by gambero — Thu Feb 08, 2024 10:16 am